Ask yourself…WHY NOT?
Our spring forward mindset, explained by the Veronicas.
It’s official: The days are getting longer. The sun is shining brighter. Shedding the layers of winter (both physical and emotional) has us feeling optimistic—and a little irreverent. Here’s how to embrace that energy this spring… XO, the Veronicas
We’re so inspired by the quotes from our new capsule with Parisian artist (and great IG follow) Thomas Lélu. Thomas’s work is such a sign of the times—simple, cheeky statements that are just SO real.
Here’s how we’re expressing those vibes in real life...
Remember the blazer, forget the shirt.
Get the bright red, not the navy.
Sequins in the daytime.
Buy yourself flowers, just because.
What are you waiting for? Just wear it!
Live
theyour dream.
And as a brand, we’re bringing this mindset to life in lots of fun ways this month. We’re trading sweaters and structure for maximalist prints, more exaggerated silhouettes, do-it-your-own-way accessories (silk scarves, statement jewelry, etc). Think: clothes that spark conversation. It flows through our spring campaign, shot in Barbados, which feels like our dream vacation album, and inspires us to infuse that OOO energy into everyday life. Plus, something very exciting is happening in our Madison Avenue store…stay tuned here for a deeper dive coming soon.
Internally, we had been referring to this concept as “YOLO.” Yes, we’re aware no one has said “you only live once” (unironically) since 2012, but the sentiment has been echoing through the halls, offices, and watercooler chats of VBHQ lately. In 2026, the year of the Fire Horse no less, it feels ripe for a rebirth—and a rebrand. So, we invite you all to ask yourselves why not this season… We can’t wait to see where it takes you.